To produce a concise, information rich view of your customers Conclusive summarizes their key demographic and lifestyle characteristics, and then compares them to a randomly-selected sample of the general population.
Additionally, our models combine analysis of your customers’ purchasing behavior with the probability of response to direct marketing programs to ensure that you’re targeting those individuals most likely to not only respond but to make a purchase.
Our enhancement services turn routine customer name and address databases into information-rich marketing intelligence systems. Data enhancement includes appending personal data such as age and marital status, household data like income, children, neighborhood profile information such as MOSAIC cluster codes, racial distribution, occupational profiles and associational information such as distance to your closest location.
Scoring a group of customers’ records adds a quantitive aspect to high quality and enhanced data - a quick and easy way to differentiate your best customers from your good customers.
Identifying customer cross-sell, up-sell, and retention opportunities are key to increasing customer profitability. Our unique Event Driven Marketing (EDM) solution performs daily transaction processing to identify nearly immediate changes in customer behaviors before it’s too late to act. Importantly, positive customer response can be greatly enhanced by selling or servicing customers as quickly as possible. Client research shows that timely response (within 24 hours even) can dramatically improve the effectiveness of upsell opportunities.
EDM allows marketers to act immediately on specific opportunities and threats by leveraging call center, e-mail, direct mail, relationship managers, and other customer contact communications.
Differentiating between your key prospects and the general population is a pimary goal in all targeting exercises. We use proprietary predictive data mining models that systematically rank and identify prospects in the context of your acquisition campaigns. This look-alike model leverages the uni-variate information from your customer profiling and determines all attributes that are correlated and best differentiate between your prospects and the general population.
The generation of valuable, qualified leads is an inherent underpinning of many of our data intelligence solutions and a key driver of your success. Many firms offer to provide leads, but our customized solutions ensure you get the qualified leads you need in the most efficient manner possible.
Data mining is an analysis technique which can be a valuable way to capture both the visible and the underlying patterns in your business data. Our ability to sort through large amounts of data to extract useful information requires the intelligent application of complex and statistical algorithms to best meet your specific needs.
A thorough study of conditions in specific markets may mean the difference between lackluster results and outstanding results. Demographic overviews, competitive analysis, client & site performance, candidate points and potential all inform our in-depth comments and recommendations.
Our complete process includes high volume mapping production, geographic reporting, nearest store/branch analysis, and clean slate network analysis.
Conclusive plays a significant role in helping manufacturers bridge information gaps by accurately tracking and managing product movement through the sales channel. Specifically, we can help you:
- Systematically validate sales through the distribution channel and reconcile where necessary
- Accurately track sales through the distribution channel
- Recognize, reward, and reinforce relationships with key channel partners
- Build a consistent value proposition with key partners
- Develop a good system of checks and balances to ensure optimum return on promotional dollars
Ongoing success of any marketing program can only be measured by your market results. Using a closed-loop system, both automated and intelligent analysis of your results is fed directly back into our data-driven model to provide you with an ongoing solution that actually performs better over time.
