Automotive Success Story: Leading Automotive OEM Agency
Background
- A leading automotive OEM sought to improve the effectiveness of their retention programs by leveraging vast arrays of data they possessed about customers and automotive transactions.
- The client's direct marketing agency believed the future of the business depended on knowing the OEM's customers better than anyone else, with increasing capabilities to interact with the customer in their channel of choice.
Solution
- Working in partnership with the OEM's agency, Conclusive first moved existing online programs from a legacy mainframe onto our proprietary automotive platform.
- Our data-centric processes & execution platform then became the basis of all retention and acquisition programs:
- Data is cleaned, enhanced & segmented creating an ideal target list for each program
- Dealers use local marketing knowledge to adjust offers & marketing messages through our online web portal
- Programs benefit from multi-channel communication options which optimize response rates
- Response data is captured, delivered to clients & fed back into the system to continually enhance our clients' knowledge of successful communications
- Our event driven processes were added to the execution platform to automate messaging and lead capture from OEM sponsored events such as state fairs, auto shows and NASCAR® events and has nearly doubled vehicle sales achieved by past methods.
Results
- 30%+ year to year growth
- Awarded multiple additional OEM national programs
- OEM client attained #1 rating in Automotive Customer Satisfaction Index
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