We provide distinct, best-in-class solutions to retailers and service organizations seeking high dollar relationships with customers, given that proximity to the customer is a critical business success factor.
Our proprietary solutions integrate customer, competitive and market data to support actions in database marketing, market segmentation and retail network planning, including market analysis, demand modeling, trade area analysis and retail network optimization. Sales and retail network performance tracking, lead management and customer-store location association are also factored in.
Prospecting solutions include complex list selection and integration of multiple lists, involving store drive-time and trade area selections which are ultimately more reliable than radius selection, response models and integrated demographics.
